Omnitom yoga and fusion wear is a brainchild of a collective yoga tribe from Bulgaria.
Founded in 2008 by Teodora Ratcheva (Devi), Omnitom has been serving the global yoga community with beautiful organic apparel for over a decade. Devi left the company to devote her time to pursue her passion for leading yoga retreats (Deviflow) and creating magical essential oils (11 moons).
Designer and creative director Boryana Hadzhieva (Elfreya), who has been with Omnitom from its early days, took over in 2015.
Boryana is child of nature, an elf, an artist in the multiverse. When she is not at her drawing board creating new models or at her sewing machine making bespoke clothing, you can find her in the forests, at lakes or the sea, or performing at psychedelic art festivals.
About our clothes
Our clothes are sewn in Plovdiv, Bulgaria and the organic cotton is from Turkey, where warm sunshine and sustainable production ensure that our clothes feel good – inside and out!
When we create a model at Omnitom, first we wear it during practice to test its comfort and durability. As we expand our consciousness and stretch our bodies, we love to have our clothes stretching and supporting us as well.
Our clothing is made of natural materials and organic cotton with a lot of love and devotion to the yogic life style. We create not just a piece of clothing but an experience. Our designs and colours are inspired by the array of emotions, moods, sensations and feelings that arise during practice. We love diversity, so each of our collections has its own unique feel and source of inspiration.
About the name
Omni is a Latin prefix meaning “all” or “every”. Omnitom clothes love all types of bodies, they just fit like a second skin.
‘Omnitom’ is made up of the repetition of the primordial sound OM that is said to contain all sounds and vibrations in the universe. Omnitom is a made-up word coined from a misheard phrase during a full-moon long-distance phone-conversation from India. And since Omnitom contains both ‘om’ and ‘nit’, which is a unit of luminance, we believe that this communication glitch was an auspicious sign not to be ignored….