Omnitom yoga and fusion wear is a brainchild of a collective yoga tribe from Bulgaria.
Founded in 2008 by Teodora Ratcheva (Devi), Omnitom has been serving the global yoga community with beautiful organic apparel for over a decade. Devi left the company to devote her time to pursue her passion for leading yoga retreats (Deviflow) and creating magical essential oils (11 moons).
Designer and creative director Boryana Hadzhieva (Elfreya), who has been with Omnitom from its early days, took over in 2015.
Boryana is a child of nature, an elf, an artist in the multiverse. When she is not at her drawing board creating new models or at her sewing machine making bespoke clothing, you can find her in the forests, at lakes or the sea, or performing at psychedelic art festivals.
Omni is a Latin prefix meaning “all” or “every”. Omnitom clothes love all types of bodies, they just fit like a second skin.
‘Omnitom’ is made up of the repetition of the primordial sound OM that is said to contain all sounds and vibrations in the universe. Omnitom is a made-up word coined from a misheard phrase during a full-moon long-distance phone-conversation from India. And since Omnitom contains both ‘om’ and ‘nit’, which is a unit of luminance, we believe that this communication glitch was an auspicious sign not to be ignored….
Our clothes are sewn in Plovdiv, Bulgaria and the organic cotton is from Turkey, where warm sunshine and sustainable production ensure that our clothes feel good – inside and out!
When we create a model at Omnitom, first we wear it during practice to test its comfort and durability. As we expand our consciousness and stretch our bodies, we love to have our clothes stretching and supporting us as well.
Our clothing is made of natural materials and organic cotton with a lot of love and devotion to the yogic life style. We create not just a piece of clothing but an experience. Our designs and colours are inspired by the array of emotions, moods, sensations and feelings that arise during practice. We love diversity, so each of our collections has its own unique feel and source of inspiration.
Although yoga is about being in the moment, we are devoted to constantly improving our love-brand for yoga clothes. As we continue to create beautiful fusion yoga clothing for yoginis, we are now also catering to the needs of our contemporary yogi brothers with T-shirts, short and long pants.
Our yoga tops are soft and fit ideally to your body. All women’s tops have a built-in shelf bra for maximum stability so that yoginis can fully enjoy challenging poses like the handstand. Our yoga bottoms come in three-quarter and full length. They range from slim-fit body-hugging leggings to straight loose pants.
All styles incorporate the needs of a yogi:
- security and stability at the chest area without limiting your breath
- freedom of movement for arms and shoulders with our specially designed armpit shape
- a soft and natural organic or natural fabric that breathes with your skin
the yoga clothes feel as if it they aren’t there, so that you can focus on your practice
Organic cotton is grown using methods and materials that are friendly for the environment. This means that the use of toxic pesticides and fertilisers is dramatically reduced. The soil the cotton is grown on is replenished and maintained fertile, so that it doesn’t get exhausted. For instance, weeds that might harm the crop are removed by human hands and not by chemicals. Organic farming uses beneficial insects to control pests and keep the crop safe. Sometimes even a trap-crop is planted to lure the insects away from the cotton. In addition no genetically engineered seeds are used for organic cotton farming. Making sure that the product is pure and natural.
We at Omnitom firmly believe that organic farming is the way of the future, respecting nature and respecting ourselves, harming neither with toxic chemicals. That is why our some of our clothes are made of organic cotton with a lot of love and devotion to the yogic life style.
All our clothes are designed, knitted, organically dyed and sown with the utmost care by people who love their work. The organic fabrics that we use are carefully selected and tested, so that you can enjoy the garment for a long period of time. All sewing is done with the utmost attention and eye to detail, giving you comfort and security. We use only the finest GOTS (GLOBAL ORGANIC TEXTILE STANDARD) certified organic fabric from our trusted Turkish supplier. Turkey is one of the three major suppliers of organic cotton in the world, and hold 40% of the world market. The organic combed jersey with brushed finish make the fabric so soft, that you feel enveloped in a gentle embrace.